Whether you’re optimizing a personal blog, managing local SEO for a law firm, or running complex campaigns for enterprise clients, having the right tools makes all the difference. This directory features over 100 trusted SEO tools, organized by category — from keyword research and technical audits to content optimization, rank tracking, and more. Each entry includes a brief description and a direct link so you can quickly find what fits your workflow.
If you’re serious about search, this is your go-to resource.
Got a tool that’s missing? Send the name and link and any other information to info@96monkeys.com.
Comprehensive SEO Suites | Keyword Research Tools | Technical SEO Tools | On-Page SEO Tools | Link Building & Backlink Analysis Tools | Local SEO Tools | Content Optimization Tools | Rank Tracking Tools | Analytics & Reporting Tools | Free SEO Tools
Comprehensive SEO Suites
These all-in-one platforms offer a range of features from keyword research to site audits.
- Semrush
- Description: An all-in-one marketing toolkit offering features for SEO, PPC, content, social media, and competitive research.
- Homepage: Semrush
- Ahrefs
- Description: Known for its robust backlink analysis, Ahrefs also provides tools for keyword research, site audits, and rank tracking.
- Homepage: Ahrefs
- Moz Pro
- Description: A suite of SEO tools including keyword research, link building, site audits, and page optimization insights.
- Homepage: Moz Pro
- SE Ranking
- Description: An all-in-one SEO platform offering tools for keyword rank tracking, website audits, competitor analysis, and backlink monitoring.
- Homepage: SE Ranking
- Serpstat
- Description: Provides tools for keyword research, competitor analysis, site audit, and backlink analysis.
- Homepage: Serpstat
- Morningscore
- Description: An intuitive SEO tool that gamifies the optimization process, offering insights into keyword rankings, backlinks, and site health.
- Homepage: Morningscore
- SEO PowerSuite
- Description: A comprehensive set of desktop SEO tools covering rank tracking, site auditing, backlink analysis, and link management.
- Homepage: SEO PowerSuite
- Mangools
- Description: A budget-friendly SEO toolkit offering keyword research, SERP analysis, rank tracking, and backlink analysis.
- Homepage: Mangools
- Raven Tools
- Description: An online marketing platform with SEO auditing, rank tracking, backlink analysis, and reporting features.
- Homepage: Raven Tools
- WebCEO
- Description: Provides a suite of online SEO tools including keyword research, rank tracking, site auditing, and backlink analysis.
- Homepage: WebCEO
Keyword Research Tools
Tools specifically designed to help identify and analyze keywords for SEO campaigns.
- Ubersuggest
- Description: Offers keyword suggestions, domain analysis, and content ideas to improve website traffic.
- Homepage: Ubersuggest
- AnswerThePublic
- Description: Visualizes search questions and suggested autocomplete searches, aiding in content ideas and understanding user intent.
- Homepage: AnswerThePublic
- Keyword Insights
- Description: Provides advanced keyword clustering and intent mapping to streamline content strategies.
- Homepage: Keyword Insights
- Keyworddit
- Description: Extracts keywords from Reddit threads, offering insights into niche topics and audience interests.
- Homepage: Keyworddit
- AlsoAsked
- Description: Explores Google’s “People Also Ask” data to uncover related questions and topics for content creation.
- Homepage: AlsoAsked
- Exploding Topics
- Description: Identifies rapidly growing topics and trends before they become mainstream, aiding in content planning.
- Homepage: Exploding Topics
- KeywordTool.io
- Description: Generates keyword suggestions from Google Autocomplete for various platforms including YouTube, Bing, and Amazon.
- Homepage: KeywordTool.io
- Long Tail Pro
- Description: Focuses on finding profitable long-tail keywords with low competition for niche sites.
- Homepage: Long Tail Pro
- KWFinder
- SECockpit
- Description: An advanced keyword research tool offering in-depth analysis and competition metrics.
- Homepage: SECockpit
Technical SEO Tools
Tools that assist in identifying and fixing technical issues affecting website performance and search visibility.
- Google Search Console
- Description: A free service by Google that allows you to monitor, maintain, and troubleshoot your site’s presence in Google Search results.
- Homepage: Google Search Console
- PageSpeed Insights
- Description: Analyzes the content of a web page, then generates suggestions to make that page faster.
- Homepage: PageSpeed Insights
- Seobility
- Description: An all-in-one SEO software that offers tools for site auditing, keyword tracking, and backlink analysis.
- Homepage: Seobility
- DeepCrawl
- Description: A cloud-based web crawling tool that provides insights into website health and performance.
- Homepage: DeepCrawl
- GTmetrix
- Description: Provides insights on how well your site loads and offers actionable recommendations for optimization.
- Homepage: GTmetrix
- Lighthouse
- Description: An open-source, automated tool for improving the quality of web pages. It audits performance, accessibility, and more.
- Homepage: Lighthouse
- Varvy SEO Tool
- Description: Offers reports on various SEO parameters, including technical SEO issues, links, and page speed.
- Homepage: Varvy SEO Tool
- Sitebulb
- Description: A website auditing tool that provides visual reports to help identify technical SEO issues.
- Homepage: Sitebulb
- Botify
- Description: An enterprise SEO platform that provides insights into website crawling, indexing, and ranking.
- Homepage: Botify
- OnCrawl
- Description: A technical SEO platform that combines data science and SEO to help improve website performance.
- Homepage: OnCrawl
On-Page SEO Tools
Tools focused on optimizing individual web pages to rank higher and earn more relevant traffic.
- Yoast SEO
- Description: A WordPress plugin that helps optimize your site for search engines, focusing on content and readability.
- Homepage: Yoast SEO
- Surfer SEO
- Description: Analyzes your content against top-ranking pages and provides data-driven recommendations for improvement.
- Homepage: Surfer SEO
- Rank Math
- Description: A WordPress SEO plugin that offers features like keyword optimization, sitemap generation, and schema markup.
- Homepage: Rank Math
- All in One SEO Pack
- Description: A comprehensive WordPress SEO plugin that helps with meta tags, XML sitemaps, and more.
- Homepage: All in One SEO Pack
- SEOquake
- Description: A browser extension that provides SEO metrics for web pages, including Alexa Rank, Google Index, and more.
- Homepage: SEOquake
- Meta Tags Analyzer
- Description: Evaluates the meta tags on your web pages to ensure they are optimized for search engines.
- Homepage: Meta Tags Analyzer
- Siteliner
- Description: Checks your website for duplicate content, broken links, and other issues affecting site quality.
- Homepage: Siteliner
- Copyscape
- Description: Detects duplicate content and plagiarism, ensuring your content remains unique.
- Homepage: Copyscape
- Schema Markup Generator
- Description: Helps create structured data markup to enhance search engine understanding of your content.
- Homepage: Schema Markup Generator
- Hemingway Editor
- Description: Assists in improving content readability by highlighting complex sentences and errors.
- Homepage: Hemingway Editor
Link Building & Backlink Analysis Tools
- Majestic
- Description: Specializes in backlink analysis, offering insights into link profiles, anchor texts, and referring domains.
- Homepage: Majestic
- BuzzStream
- Description: Manages outreach efforts for link building, helping build relationships and track communications.
- Homepage: BuzzStream
- Pitchbox
- Description: An influencer outreach and link-building platform with advanced automation features for SEO professionals.
- Homepage: Pitchbox
- Linkody
- Description: Monitors backlinks, alerts you when links are lost or gained, and provides analytics on your backlink profile.
- Homepage: Linkody
- Monitor Backlinks
- Description: Helps track backlinks and keyword rankings, with features to analyze competitors and disavow bad links.
- Homepage: Monitor Backlinks
- NinjaOutreach
- Description: A powerful influencer marketing and outreach tool used for building backlinks through blogger outreach and guest posting.
- Homepage: NinjaOutreach
- Respona
- Description: Combines link building and digital PR for SEO-focused outreach campaigns with integrated search capabilities.
- Homepage: Respona
- Hunter.io
- Description: Helps find professional email addresses for outreach and link-building campaigns.
- Homepage: Hunter.io
- HARO (Help a Reporter Out)
- Description: Connects journalists with expert sources. Great for earning high-authority backlinks by contributing quotes or insights.
- Homepage: HARO
- LinkResearchTools (LRT)
- Description: An enterprise-grade suite for backlink analysis, detoxing, and competitive link intelligence.
- Homepage: LinkResearchTools
Local SEO Tools
- Google Business Profile Manager
- Description: Essential for managing how your business appears in Google Search and Maps. Lets you update hours, respond to reviews, and post updates.
- Homepage: Google Business Profile
- BrightLocal
- Description: A suite of tools for managing local SEO, including citation tracking, review monitoring, and local rank tracking.
- Homepage: BrightLocal
- Whitespark
- Description: Offers tools and services for citation building, reputation management, and local rank tracking.
- Homepage: Whitespark
- Yext
- Description: A digital knowledge management platform that ensures your business listings are accurate across hundreds of directories.
- Homepage: Yext
- Moz Local
- Description: Helps businesses manage their online listings and ensures consistency across the web to improve local visibility.
- Homepage: Moz Local
- Synup
- Description: Automates listing management, reputation monitoring, and performance reporting for local businesses.
- Homepage: Synup
- GeoRanker
- Description: Provides real-time geo-based rank tracking and local SEO insights, including heat maps and citation analysis.
- Homepage: GeoRanker
- LocalFalcon
- Description: A visual rank tracker that maps out your business’s visibility in local search results across a geographic area.
- Homepage: LocalFalcon
- ReviewTrackers
- Description: Gathers reviews from multiple platforms to help businesses manage and respond to customer feedback.
- Homepage: ReviewTrackers
- Chatmeter
- Description: Enterprise-level local SEO platform focused on listings management, review monitoring, and competitive insights.
- Homepage: Chatmeter
Content Optimization Tools
- Surfer SEO
- Description: Analyzes top-performing content in the SERPs and provides actionable on-page optimization recommendations based on NLP, word count, headings, and more.
- Homepage: Surfer SEO
- Clearscope
- Description: Helps you write highly relevant, comprehensive content by analyzing competing pages and suggesting related keywords, readability, and structure.
- Homepage: Clearscope
- MarketMuse
- Description: Uses AI to audit your site and content, identifying keyword gaps and optimization opportunities to improve authority and topical coverage.
- Homepage: MarketMuse
- Frase
- Description: Automates content research and optimization by analyzing top-ranking pages and generating outlines, questions, and content briefs.
- Homepage: Frase
- Dashword
- Description: Offers real-time SEO content scoring and competitor content outlines to help improve quality and relevance.
- Homepage: Dashword
- Outranking.io
- Description: AI-powered SEO content strategy tool that helps research, write, and optimize content for ranking performance.
- Homepage: Outranking
- INK Editor
- Description: Combines an AI writing assistant with SEO optimization tools to improve content performance across platforms.
- Homepage: INK
- Content Harmony
- Description: Helps content teams build detailed briefs that include keyword targets, questions, competitive outlines, and intent scoring.
- Homepage: Content Harmony
- Topic
- Description: Analyzes SERPs and provides content suggestions for improving depth and relevance, helping you cover topics more comprehensively.
- Homepage: Topic
- Hemingway App
- Description: Not strictly an SEO tool, but helps improve content readability by highlighting complex or hard-to-read sentences.
- Homepage: Hemingway App
Rank Tracking Tools
- AccuRanker
- Description: A lightning-fast, highly accurate rank tracker built for agencies and enterprises. Offers on-demand updates and deep reporting features.
- Homepage: AccuRanker
- SE Ranking
- Description: Offers robust keyword tracking alongside a full suite of SEO tools, including backlink monitoring and site auditing.
- Homepage: SE Ranking
- ProRankTracker
- Description: Provides daily rank tracking across desktop and mobile SERPs, with white-label reporting options for agencies.
- Homepage: ProRankTracker
- SERPWatcher (by Mangools)
- Description: A user-friendly rank tracker with historical SERP data and visual performance metrics like “Dominance Index.”
- Homepage: SERPWatcher
- Nightwatch
- Description: A privacy-focused rank tracking and analytics platform that offers keyword segmentation and local SEO support.
- Homepage: Nightwatch
- Rank Ranger
- Description: Customizable rank tracking software with integration for Google Analytics and Search Console. Great for enterprise reporting.
- Homepage: Rank Ranger
- AuthorityLabs
- Description: Focuses on automated, daily keyword rank tracking with features like local tracking and competitor monitoring.
- Homepage: AuthorityLabs
- Moz Pro Rank Tracker
- Description: Part of the Moz Pro suite, it allows you to track search engine rankings for targeted keywords across search engines.
- Homepage: Moz Pro
- Ahrefs Rank Tracker
- Description: Tracks desktop and mobile rankings for thousands of keywords and provides insights on visibility, traffic, and SERP features.
- Homepage: Ahrefs
- Wincher
- Description: A simple and affordable rank tracking tool that integrates with WordPress and provides daily updates.
- Homepage: Wincher
Analytics & Reporting Tools
- Google Analytics (GA4)
- Description: The industry standard for website analytics. Tracks user behavior, events, conversions, and more. GA4 is the latest version with cross-device and predictive capabilities.
- Homepage: Google Analytics
- Google Looker Studio (formerly Data Studio)
- Description: A free dashboard and reporting tool that lets you visualize SEO, PPC, and website performance data from multiple sources.
- Homepage: Looker Studio
- Matomo (formerly Piwik)
- Description: A privacy-focused alternative to Google Analytics with full ownership of your data. Offers heatmaps, session recording, and e-commerce tracking.
- Homepage: Matomo
- Fathom Analytics
- Description: A simple, GDPR-compliant alternative to GA, offering clean reports without tracking personal data.
- Homepage: Fathom Analytics
- Plausible Analytics
- Description: Lightweight, privacy-friendly web analytics tool. Doesn’t use cookies and is fully compliant with privacy regulations.
- Homepage: Plausible
- Clicky
- Description: Real-time web analytics with heatmaps and uptime monitoring. Great for users who want granular, immediate traffic insights.
- Homepage: Clicky
- Hotjar
- Description: Provides behavior analytics via heatmaps, scroll tracking, and session recordings. Useful for UX and conversion insights.
- Homepage: Hotjar
- Crazy Egg
- Description: Offers visual behavior analytics like click maps and scroll heatmaps, plus A/B testing tools to improve conversions.
- Homepage: Crazy Egg
- AgencyAnalytics
- Description: All-in-one client reporting platform for SEO agencies. Integrates with GA, GSC, Ahrefs, social media, and more.
- Homepage: AgencyAnalytics
- Databox
- Description: Pulls data from dozens of tools into one customizable dashboard. Great for real-time KPIs and automated client reporting.
- Homepage: Databox
Free SEO Tools
- Google Search Console
- Description: Monitor your site’s performance in Google Search, see keyword impressions/clicks, submit sitemaps, and fix indexing issues.
- Homepage: Google Search Console
- Google PageSpeed Insights
- Description: Analyzes your site’s speed and performance across devices and offers actionable recommendations.
- Homepage: PageSpeed Insights
- Google Mobile-Friendly Test
- Description: Checks how easily a visitor can use your page on a mobile device and identifies usability issues.
- Homepage: Mobile-Friendly Test
- Google Rich Results Test
- Description: Tests your pages for supported structured data and previews rich results eligibility.
- Homepage: Rich Results Test
- Google Keyword Planner
- Description: Originally for PPC, but also useful for discovering keyword ideas and estimating search volume.
- Homepage: Keyword Planner
- Bing Webmaster Tools
- Description: Microsoft’s version of Search Console, offering insights and diagnostics for visibility in Bing search.
- Homepage: Bing Webmaster Tools
- SEO Minion
- Description: A browser extension for on-page analysis, SERP preview, and checking links or redirects.
- Homepage: SEO Minion
- Redirect Checker (by Small SEO Tools)
- Description: Test URLs to check redirect chains and ensure your 301s/302s are working properly.
- Homepage: Redirect Checker
- Ahrefs Webmaster Tools (AWT)
- Description: A free subset of Ahrefs that allows site audits and link analysis for verified domains.
- Homepage: Ahrefs AWT
- Ubersuggest (Free Tier)
- Description: Limited access to keyword suggestions, backlink data, and SEO audits. Ideal for basic research.
- Homepage: Ubersuggest
- AnswerThePublic (Free Version)
- Description: Generates a few free daily reports on search questions and autocomplete suggestions.
- Homepage: AnswerThePublic
- Screaming Frog SEO Spider (Free Version)
- Description: Desktop crawler that audits up to 500 URLs in the free version—great for small site technical checks.
- Homepage: Screaming Frog
- Robots.txt Generator (by SEOBook)
- Description: Quickly create a custom robots.txt file to control crawler access.
- Homepage: Robots.txt Generator
- Schema Markup Generator (by Merkle)
- Description: Easily create structured data for various content types using Google-compliant schema.
- Homepage: Schema Generator
- SERP Simulator
- Description: Preview how your title tags and meta descriptions appear in Google results.
- Homepage: SERP Simulator
Whether you’re an in-house marketer, an agency pro, or a solo practitioner managing your own site, the right SEO tools can help you move faster, work smarter, and get better results. From technical audits to keyword discovery, backlink tracking to local optimization, this directory offers a comprehensive look at the platforms powering modern SEO strategy.
Of course, the SEO landscape is always evolving—and new tools are launching all the time. If you know of a tool that isn’t listed here, send an email to mg@96monkeys.com. We’ll review it and consider adding it to keep this resource as useful and up-to-date as possible.
Thanks for reading—and happy optimizing.